Why are we doing this and what is our goal?
The goal is to jointly gain public attention and relevant media coverage on how significantly food contributes to climate change - AND how it has great potential as an agent for change:
With 1/3 of all greenhouse gas emissions originating from our food consumption, a reduction by half is possible and has a significant impact. Potentially saving 5.6 Giga tons of CO₂eq worldwide per year already; an impressive figure!
More Scientific Information
This is a special step for us.
Over the last 7 years, we have gained the reputation, the scientific knowledge and have triggered behaviourial change, which make us confident, that what we are doing truly works.
Still, things do not progress fast enough to save our climate. In order to accelerate this process, we have made our decision to set our assets free - allowing everyone to use our software and create a movement on its own. This took some guts (in our whole team), but we are certain: this is just the right thing to do!