We Challenged 25 INSEAD MBA Students
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We Challenged 25 INSEAD MBA Students

The task: 4 customer segments, 4 products, 4 pricing strategies - which MBA group has the best business model for Eaternity

Manuel Klarmann

The task: 4 customer segments, 4 products, 4 pricing strategies - which MBA group has the best business model for Eaternity. What value do we offer companies, community gastronomy, restaurants, and retailers.

First, there was an introduction to the background of Eaternity. A 20-minute presentation into the scientific facts, the studies, the environmental connections. The possibilities that our technology offers, which horizons and scalable approaches are already within reach. And which solutions we have thought up and already implemented for the concrete implementations. And on that the perspective of which 4 customer segments we want to tackle, to hand over the task of working these out to the students. Then it started.

Discussing with INSEAD MBA Listening to details of the case

These threw themselves into the elaboration for 45 minutes with high engagement to present their results to the jury: consisting of Ruth and Christoph from the HUB Fellowship Program, Christine from INSEAD Social Entrepreneurship Catalyst, and Manuel from Eaternity.

Everyone won. All teams were able to present valuable input and bring new ideas to the table. Afterwards, we could no longer stop the discussion and individual input of the participants and were forced to extend the program by a full hour to meet the drive of the MBA students. Highly engaged and inspiring, you could experience all 25 MBAs. In short, all people who will definitely leave an impression in their own work environment in the future - not just at Eaternity.

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