Brand Integration

The Eaternity Score is designed for seamless integration with your brand identity. This guide covers customization options, design specifications, and best practices for displaying your environmental scores across all touchpoints.

Asset Downloads

For production-ready badge files, QR code generators, and official brand assets, visit the Downloads page or contact our design team. The examples below illustrate layout concepts—actual assets are provided in SVG, PNG, and EPS formats upon partnership approval.

Score Badge Design Options

Official Eaternity Score Badge

Standard Badge Components:

• Star rating representing A-E rating (⭐⭐⭐ = A, ⭐⭐ = B, ⭐ = C-E)
• "Eaternity Score" branding
• Environmental category focus
• Optional: Specific metric value

Design Variants:

Full Color Badge

• Primary brand colors (green #46CC00, dark green #083118)
• For color packaging and digital use
• Maximum visibility and brand recognition
• CMYK, Pantone, and RGB specifications provided

Monochrome Badge

• Black/white or single color
• For limited color packaging
• Maintains clarity in any color scheme
• Reversed versions for dark backgrounds

Simplified Badge

• Icon-only version for small spaces
• Minimum size: 10mm × 10mm
• Clear star rating visible
• QR code integration option

Custom Brand Colors

Color Adaptation Options:

While maintaining Eaternity branding elements, the badge can incorporate:

• Your brand's primary colors (background, accents)
• Complementary color schemes for packaging
• Industry-specific color conventions
• Market-specific preferences

Requirements:

• Eaternity logo remains in standard colors
• Star rating maintains high contrast
• Minimum legibility standards met
• Approval from Eaternity brand team

Example:

Chocolate Brand Integration:
  Background: Brown (#6F4E37) - brand color
  Stars: Gold (#FFD700) - premium feel
  Text: White (#FFFFFF) - high contrast
  Eaternity Logo: Standard green/white
  Result: Brand-consistent, compliant badge

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File Formats & Technical Specifications

Provided File Formats

Each badge design provided in multiple formats:

Vector Formats (scalable):

• SVG: Web use, infinite scaling
• EPS: Print production, Adobe ecosystem
• PDF: Universal compatibility, high quality

Raster Formats (fixed size):

• PNG: Transparent background, web/digital
  • Small (500px): Social media, thumbnails
  • Medium (1500px): E-commerce, presentations
  • Large (3000px): Print-ready, high resolution
• JPG: Solid background, photography integration

Technical Specifications

Print Production:

Resolution: 300 DPI minimum
Color Space: CMYK (Coated or Uncoated stock)
Bleed: 3mm where applicable
Safe Area: 2mm minimum from trim edge

Pantone Colors:
  - Eaternity Green: Pantone 368 C
  - Dark Green: Pantone 5535 C
  - White: Pantone White C

Digital Use:

Resolution: 72-150 DPI (web optimized)
Color Space: RGB or Hex
File Size: Optimized for fast loading (less than 100KB)

Hex Colors:
  - Eaternity Lime: #46CC00
  - Dark Green: #083118
  - White: #FFFFFF
  - Neutral Gray: #fafafa

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Packaging Integration

Front of Pack Display

Recommended Placement:

• Top Right: High visibility, traditional "quality seal" position
• Top Left: Alternative for right-heavy designs
• Bottom Right: For minimalist top designs
• Center Bottom: For symmetrical layouts

Size Guidelines:

Package Size	Minimum Badge Size	Recommended Size
Small (less than 50cm²)	10mm × 10mm	15mm × 15mm
Medium (50-150cm²)	15mm × 15mm	20mm × 20mm
Large (>150cm²)	20mm × 20mm	30mm × 30mm

Visibility Standards:

• Star rating must be legible at arm's length (60cm)
• Minimum 3:1 contrast ratio with background
• Not obscured by folds, seams, or other elements
• Clear of mandatory labeling (ingredients, nutrition facts)

Back of Pack Details

Detailed Environmental Data:

Option 1: Comprehensive Table

┌─────────────────────────────────────┐
│   ENVIRONMENTAL IMPACT              │
├─────────────────────────────────────┤
│ Climate Impact:    0.65 kg CO₂eq    │
│ vs. category avg:  -35% ✓           │
│                                     │
│ Water Use:         95 liters        │
│ vs. category avg:  -28% ✓           │
│                                     │
│ Animal Welfare:    N/A (plant-based)│
│ Rainforest:        A Rating ✓✓      │
│                                     │
│ Scan QR for full impact story:     │
│   [QR CODE]                         │
└─────────────────────────────────────┘

Option 2: Visual Comparison Chart

Climate Impact Comparison:
This Product    ████░░░░░░ (65%)
Category Avg    ██████████ (100%)

Water Use Comparison:
This Product    ███████░░░ (72%)
Category Avg    ██████████ (100%)

Option 3: Minimalist + QR Code

┌──────────────────────┐
│ ⭐⭐⭐ Environmental  │
│ Performance          │
│                      │
│ Full impact report:  │
│ [QR CODE]            │
│ eaternity.org/ABC123 │
└──────────────────────┘

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Digital Integration

Website Product Pages

Integration Examples:

E-Commerce Product Tile:

<div class="product-card">
  <img src="product-image.jpg" alt="Product">
  <div class="badges">
    <img src="organic-badge.svg" alt="Organic">
    <img src="eaternity-score-3star.svg" alt="Eaternity 3 Stars">
  </div>
  <h3>Organic Tomato Sauce</h3>
  <p class="price">€3.99</p>
  <p class="sustainability">Low environmental impact ✓</p>
</div>

Product Detail Page Section:

┌─────────────────────────────────────────────┐
│  SUSTAINABILITY                             │
├─────────────────────────────────────────────┤
│  [3-STAR BADGE]  Eaternity Score: ⭐⭐⭐     │
│                                             │
│  This product ranks in the top 20% of      │
│  pasta sauces for environmental impact.    │
│                                             │
│  Climate Impact: 0.65 kg CO₂eq/serving     │
│  35% lower than category average           │
│                                             │
│  [View Full Impact Report]                 │
└─────────────────────────────────────────────┘

Social Media Templates

Instagram Post Template:

┌─────────────────────────────┐
│  [PRODUCT PHOTO]            │
│                             │
│  ⭐⭐⭐ Eaternity Score      │
│                             │
│  "Our new tomato sauce is   │
│  certified for environmental│
│  excellence! 35% lower      │
│  climate impact than        │
│  average."                  │
│                             │
│  #Sustainability #EcoFriendly│
└─────────────────────────────┘

LinkedIn Announcement:

We're proud to announce our [Product] has earned
a 3-star Eaternity Score! ⭐⭐⭐

This comprehensive environmental assessment confirms
our product is in the top 20% for sustainability.

Key highlights:
✓ 35% lower climate impact than category average
✓ Sustainable ingredient sourcing
✓ Renewable energy in production

[Link to full report]

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Marketing Collateral

Brochures & Catalogs

Sustainability Page Template:

Headline: "Sustainability You Can See"

Body: "Every [Brand] product is assessed using the Eaternity Score, the gold standard for food environmental impact. Our commitment to transparency means you can make informed choices for your health and the planet."

Visual: Grid of products with star ratings

Call-to-Action: "Learn more about our sustainability journey at [website]"

Point-of-Sale Materials

Shelf Talker:

┌────────────────────┐
│   ⭐⭐⭐           │
│                    │
│  TOP 20%           │
│  Environmental     │
│  Performance       │
│                    │
│  Eaternity Score   │
└────────────────────┘

Display Card (for product showcases):

┌──────────────────────────────────────┐
│  [PRODUCT NAME]                      │
│                                      │
│  ⭐⭐⭐ Eaternity Score               │
│                                      │
│  Why it matters:                     │
│  • 35% lower climate impact          │
│  • Sustainably sourced ingredients   │
│  • Responsible packaging             │
│                                      │
│  [QR CODE for full story]            │
└──────────────────────────────────────┘

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Clear Space & Protection

Minimum Clear Space

Rule: Maintain clear space equal to the height of one star on all sides

       ← 1 star height →
    ↑  ┌───────────────┐
1 star │               │
height │  ⭐⭐⭐       │
    ↓  │ EATERNITY     │
       └───────────────┘
       ← 1 star height →

Protected Elements:

• No text or graphics in clear space
• No cropping or partial covering
• No background patterns that reduce legibility
• No rotation or distortion

What NOT to Do

Prohibited Modifications:

❌ Don't: Stretch or distort badge

┌────────┐        ┌──┐
│ ⭐⭐⭐ │  →  │ ⭐│  WRONG
└────────┘        └──┘

❌ Don't: Change star colors arbitrarily

⭐⭐⭐  →  ❤️💙💚  WRONG

❌ Don't: Add conflicting badges

⭐⭐⭐ + "100% Carbon Neutral" = WRONG
(if not substantiated by Eaternity assessment)

❌ Don't: Use outdated score

⭐⭐ (2022)  →  Still showing after re-assessment to ⭐⭐⭐  WRONG

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Multi-Language Support

Available Translations

Badges available in:

• English
• German (Deutsch)
• French (Français)
• Spanish (Español)
• Italian (Italiano)
• Dutch (Nederlands)

Text Adaptations:

English:  "Eaternity Score ⭐⭐⭐ Excellent"
German:   "Eaternity Score ⭐⭐⭐ Ausgezeichnet"
French:   "Eaternity Score ⭐⭐⭐ Excellent"
Spanish:  "Eaternity Score ⭐⭐⭐ Excelente"
Italian:  "Eaternity Score ⭐⭐⭐ Eccellente"

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QR Code Integration

Dynamic QR Codes

Each scored product receives unique QR code linking to:

Landing Page Content:

1. Summary: Star rating, key metrics
2. Detailed Breakdown: Lifecycle stages, ingredient contributions
3. Comparison: vs. category average, historical progress
4. Improvement Story: What makes this product sustainable
5. Brand Story: Your sustainability commitment
6. Related Products: Other scored products in range

QR Code Specifications:

Format: QR Code (Version 3-7, error correction H)
Minimum Size: 15mm × 15mm (print), 50px × 50px (digital)
Quiet Zone: 4 modules on all sides
Contrast: Dark foreground on light background (minimum 3:1 ratio)
Customization: Logo embedding in center (max 30% coverage)

Example QR Code with Brand Logo:

┌─────────────────┐
│ ■■■■■■■ ■■■■■■■ │
│ ■     ■ ■     ■ │
│ ■ ███ ■ ■ ███ ■ │
│ ■ ███ ■ ■ ███ ■ │
│ ■ ███ ■ ■ ███ ■ │
│ ■     ■ ■     ■ │
│ ■■■■■■■ ■■■■■■■ │
│         [LOGO]   │  ← Your logo here (small)
│ ■■■■■■■ ■■■■■■■ │
│ ■     ■ ■     ■ │
│ ■ ███ ■ ■ ███ ■ │
└─────────────────┘

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Compliance & Approval Process

Pre-Launch Review

Before going to market:

1. Submit Design: Send packaging mockups showing badge placement
2. Eaternity Review: 3-5 business days approval
3. Feedback: Minor adjustments if needed (size, contrast, placement)
4. Final Approval: Written confirmation for printing

Annual Updates

When to Update Badge:

• Product re-formulation (ingredient changes >10%)
• Supply chain changes (new primary supplier)
• Annual re-assessment results
• Badge design refresh (Eaternity brand update)

Update Process:

• New badge files provided
• 6-month transition period for old inventory
• Clear date marking for phase-out

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Case Studies

Example 1: Premium Organic Food Brand

Challenge: Integrate sustainability message without compromising luxury positioning

Solution:

• Gold-accented 3-star badge on front
• Detailed impact story on inside panel
• QR code to luxury-focused sustainability microsite
• Matte finish badge printing for premium feel

Result: 23% increase in premium tier sales, +15% brand perception for sustainability

Example 2: Value Supermarket Private Label

Challenge: Communicate sustainability on budget-friendly packaging

Solution:

• Simple 2-star badge on front (smaller size)
• "Better for Planet, Better for Budget" messaging
• QR code to sustainability FAQs
• Cost-effective single-color badge printing

Result: 18% sales lift, strengthened private label positioning

Example 3: Health Food Start-Up

Challenge: Stand out in crowded organic market

Solution:

• Front-of-pack: Combined Vita Health Score (B) + Environmental Score (⭐⭐⭐)
• "Good for You, Great for Earth" tagline
• Full impact transparency on website
• Social media campaign highlighting dual scores

Result: 300% Instagram engagement, featured in 5 sustainability publications

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Design Services

Eaternity offers professional design services to help integrate the Score into your brand. For service details and pricing, contact us.

Available Services:

• Badge placement consultation
• Full packaging design review
• Marketing campaign development

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Next Steps

• Marketing Support — Comprehensive communication guidelines
• Overview — Learn about the Eaternity Score
• Download Brand Kit — Access logo files, templates, guidelines
• Contact Design Team — Custom integration support